Ivan
Bolonikhin
I founded and run eight AI companies: automation, retention, video ads, clinics, nurses, smart collars, parenting.
Eight companies
Each tile is the live first screen. Open any of them, or see the details.
2pizza.team
AI automation studio. Builds on Claude.
Sellrise
AI retention CRM for online casinos.
HubContent
AI video ads.
Retivo
Revenue Leak Report for Stripe businesses.
Pandu
Nurses from Indonesia for Germany and Austria.
SimbaGo Tech
White label smart dog collars.
Conduit
For aesthetic clinics in Australia.
HiHuman
Parenting as a game: kids earn points, parents confirm.
Latest writing
All 161 articles- SellriseBuild or buy a churn model for your casino? An honest look8 Nov
- RetivoAre discount save offers worth it?8 Nov
- PanduAnerkennungsbehörde Pflege: 5 Bundesländer im Überblick8 Nov
- SimbaGo TechAdding a smart collar to a pet distributor catalog8 Nov
- ConduitA pre-publish Ahpra checklist for a new treatment page8 Nov
- HiHumanAllowance: How Much to Give and What It Should Pay For8 Nov
Retention from zero
Twelve plain essays for owners who have never worked on customer retention. What it is, who does the work, what to measure, and what I got wrong.
- 01Why more new customers no longer fixes the problem
- 02What customer retention is, with nothing fancy in it
- 03Who in your company owns the customer after the first sale
- 04How to look after your top customers: lessons from casinos
- 05The five messages every business needs to send
- 06The weekly rhythm that keeps customers coming back
- 07What customer data a small business actually needs
- 08How to know your campaign worked: leave some customers out
- 09Six steps of retention: find yours before you buy anything
- 10Email, SMS, WhatsApp or a phone call: how to choose
- 11What machine learning does in retention, and who should wait
- 12What we got wrong when we automated customer messages